Franchising is a convenient entrepreneurial formula for both the franchisee (who receives the use of a known brand, the transfer of experience, constant training and support, visibility at national level and the reduction of business risk) , both for the franchisor, who through the franchise can decentralize and distribute start-up and management costs and charges, expanding its chain more quickly and conveniently.

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Franchising is currently the most widespread and used business system in the world. Especially in unstable economic times, in fact, this business system also allows inexperienced entrepreneurs to start up an independent business, containing risks and costs and exploiting a proven system with proven success on the market.